Archive for December 15, 2013


Mario Elgarresta and the Political Marketing and Communications Field

School of political management español

Mario Elgarresta is a gifted consultant and professor of political theory. He is at the vanguard of an innovative field referred to as political marketing and communications, or as it is called in Espanola, “el marketing politico”. This discipline merges such fields as communications and political science. Political marketing and communications is a comparatively novel specialization. Its objective is to examine the diverse methods by which information is disseminated, and to establish the sociological authority those methods exert on political campaigns and legislation. For instance, a key data point to political analysts and consultants like Mario Elgarresta is the propensity, according to the Pew Research Center, for social media users to slant towards the left end of the political s