Oct
24

Eight Keys to a Quality SEO Proposal

Author // Channel 7 Miami
Posted in // Seo proposal sample, Seo proposal software

Seo proposal software

Creating quality SEO proposals is both an art and a science. Some companies are able to post theirs as SEO proposal examples, while others need to spend some time revising their work until it’s client-ready. The bigger a potential client, the more work should go into your proposal.

Even if you use SEO proposal software and spend time poring over various SEO proposal examples, it’s still possible to miss the mark. Here, we’ll provide a look at the eight things every SEO proposal should cover. Use it alongside a quality SEO proposal sample to get a real picture of what it is you’re trying to accomplish.

  1. The Quote: Get this one out of the way as early as you can. We recommend quoting minimum investment values below which you absolutely won’t go. That way, if a firm tries to haggle, you can politely recommend that they look elsewhere. Give an honest estimate, and never charge a cent more than what you really believe is necessary for the site to be successful. It builds trust.
  2. SEO Breakdown: Break down exactly where the budget is going to be spent, in terms of percentages. There are five areas you should be covering here. We recommend the following:
    • Discovery- 5%
    • Optimization- 40%
    • Link Building- 40%
    • Landing Page Creation- 10%
    • Reporting and Analysis- 5%
  3. SEO Audit: Provide a detailed breakdown of what’s good and what’s bad on the current site. Every site you audit will have a completely different scenario going on. One might have great optimization, but only a few inbound links while others might be working really hard at link building but no on-site optimization. Point out what’s good and what needs to be nurtured.
  4. Focus Areas: Make recommendations about which areas need the most attention. We suggest always listing the top five elements that need work. Briefly outline the current situation and let the client know exactly what steps will be taken to resolve it. The most common list items are link building, optimization, landing page creation, content creation, and social networking.
  5. Rank Analysis: Perform a little research on key phrases for each client and put together a benchmark ranking report for their review. It sends the message that their site is underperforming and clinches the need for you to come in and help.
  6. Ranking Targets: Make specific predictions about what ranking improvements are achievable within the time frame your recommend. Don’t provide keyword-specific predictions, but work off percentages. Using the ranking report, aim to improve top 1, 5, 10, and 30 rankings by a certain percentage.
  7. Reporting: Briefly outline what the client can expect in terms of reporting. List the KPIs you’ll follow and explicitly state the frequency of reporting.
  8. Work Experience: Sell yourself a little bit by pointing out your qualifications. List clients you’ve worked with within the client’s industry as well as the key ranking results you’ve achieved within that niche.

Spend some time reviewing SEO proposal examples, check your own against this list, and make sure you’re providing potential clients with a compelling reason to hire you. As long as you’re clear and convincing, you shouldn’t have a problem taking on some of the best clients.

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